Case Study: Autodesk achieves personalized customer journeys with Uniphore

How Autodesk Implemented CDP Technology to Master the Move to a Subscription Model

Autodesk, a leader in software for architecture, engineering, construction, product design, manufacturing, and media, was shifting from a licensing model to a subscription business model. To support stronger customer relationships and improve adoption, the company needed a way to unify siloed customer data, better understand user behavior, and deliver more personalized onboarding and engagement across teams and channels. Autodesk chose Uniphore’s CDP solution, ActionIQ, to help solve this challenge.

Uniphore implemented ActionIQ as a centralized customer data platform that gave Autodesk a single customer view, better segmentation, and cross-channel journey orchestration with prebuilt connectors and a user-friendly interface. As a result, Autodesk was able to create much more granular personalization, improve agility in testing and iterating campaigns, and make KPI measurement more intentional across customer journeys.

Autodesk

Tzvetana Duffy

Senior Director of Enterprise Engagement