Case Study: Atlassian accelerates audience creation and drives revenue with Uniphore’s composable CDP

How Atlassian’s Composable Stack Moves Fast

Atlassian, the enterprise software company behind Jira and many other products, needed a faster way to activate its growing customer data without overburdening IT. After a previous bundled CDP fell short on scale, flexibility, and marketer accessibility, Atlassian looked for a composable customer data platform that could work with its existing Databricks warehouse and help marketing teams build audiences independently.

With Uniphore’s composable CDP solution, Atlassian connected Databricks to self-serve audience activation, deep channel integrations, and marketer-friendly workflows. The result was a major efficiency gain: audience creation time improved by 65%, audience setup went from 300+ lines of SQL to just 8 filters, and Atlassian saw a 50% increase in RoAS, 6.7% savings from paid media suppression, 3.7% higher match rates, and 71% more beta product registrations versus control.

Atlassian

Caleb Trecek

Program Management (Technical) Senior Associate