Case Study: Atlassian achieves faster campaigns and higher conversions with Uniphore

How Atlassian Kicked Growth into High Gear

Atlassian, the collaboration software company behind products like Jira, needed a way to scale personalized marketing across a growing product suite and massive customer database without overloading IT. After an earlier bundled CDP fell short, Atlassian turned to Uniphore’s composable CDP capabilities, using its platform to better connect data warehouse investments to marketer-friendly audience activation.

With Uniphore, Atlassian tapped into its Databricks Lakehouse and activated data across email, advertising, CRM, product, and other channels without heavy SQL dependence. The result was faster campaign execution, with audience creation moving 65% faster, a shift from 300+ lines of SQL to just 8 filters, a 50% increase in ROAS, 3.7% higher match rates, and 71% more customers converted in beta product registrations versus control.

Atlassian

Caleb Trecek

Program Management (Technical) Senior Associate