Case Study: Albertsons achieves personalized real-time customer engagement with ActionIQ

How Albertsons Uses ActionIQ to Provide Personalized, Real-Time Customer Experiences

Albertsons Companies, one of the largest grocery retailers in the U.S., needed a better way to support both online and in-store customers during the pandemic. Its loyalty and marketing teams were spending huge amounts of time writing SQL queries and manually QAing audience files, making it difficult to quickly combine first-party and third-party data into a unified customer view. Albertsons turned to Uniphore’s ActionIQ customer data platform to simplify data access and power more personalized, real-time customer experiences.

With Uniphore’s ActionIQ CX Hub, Albertsons unified online and offline customer data, improved identity resolution, enabled business users to self-serve insights, and orchestrated cross-channel journeys across email, push, SMS, paid media, and other channels. The results included a 400% increase in marketing efficiency, 30%+ weekly click rate, 37% weekly redemption rate, 45% higher customer engagement, 5x more omnichannel customer households, and a 263% increase in digital sales over two years.

Albertsons

Sankett Deshpande

Director of Marketing & Advertising Platforms