Case Study: a global multi-title media company boosts paid subscriptions and cuts CPA with Uniphore

Global Multi-Title Media Company - Customer Case Study

A global multi-title media company was struggling to convert its highly engaged readers into paid subscribers once they reached the article paywall limit. The company, a client of Uniphore, needed a way to identify these users and personalize product recommendations to grow its subscriber base.

Uniphore implemented a solution that tracked user browsing behavior to identify content affinities and then automated tailored ad campaigns via email, on-site placements, and Facebook. This approach resulted in a 20% increase in the paid subscription rate and a 50% decrease in the cost per acquisition (CPA).