Case Study: Global Multi-Banner Retailer achieves double-digit growth with Uniphore's CDP

$5B+ Retailer Delivers Double-Digit Growth Through Modern Audience Orchestration

Global Multi-Banner Retailer, a $5B+ global retailer with 500+ stores and web and mobile properties, needed to modernize its marketing capabilities to better use its cloud data and improve personalization. Legacy campaign tools were too technical for business users, relied on only a small portion of customer data, and couldn’t coordinate campaigns across digital and offline channels. The retailer turned to Uniphore, using its ActionIQ customer data platform (CDP), to support a more agile, data-driven marketing approach.

Uniphore implemented the ActionIQ CDP in under three months, giving business users self-service access to customer data, analytics, and cross-channel audience orchestration. The results were significant: 1,000x more data used for personalization, 100% of new campaigns orchestrated across multiple channels, a 75% reduction in time to market, 10x more models used in campaigns, and a 90% reduction in IT effort.