Case Study: The Washington Post achieves 131% growth in reader acquisition with Uniphore's ActionIQ

How The Washington Post Turns New Readers Into Brand Loyalists

The Washington Post needed to move faster and smarter with first‑party data to convert casual readers into loyal subscribers, but its teams lacked the speed and scale to activate insights in real time. To overcome delays from manual analyst requests and improve personalization across the reader lifecycle, The Washington Post partnered with Uniphore, deploying the ActionIQ customer data platform (CDP) to build a customer 360 and deliver timely, personalized experiences.

Uniphore’s ActionIQ enabled real‑time ad targeting, enhanced segmentation, and automated lead‑nurture and win‑back journeys that drove measurable impact: 131% more newly acquired customers, a 38% increase in resubscribe rate, a 12% lift in visitors returning within 30 days, a 1.5× increase in new conversions, dramatically faster analytics (queries that once took hours now run in minutes), and up to 25× higher conversions versus prior campaigns. Uniphore’s CDP also freed teams to test and optimize faster, improving engagement and customer lifetime value.

The Washington Post

Jason Langsner

Product Management Lead