Case Study: MG Owners' Club achieves improved call handling and responsiveness with Unify's HiPath 3000 & OpenScape Office

Providing Expert Technical Advice Critical For MG Owners' Club.

The MG Owners’ Club is a global enthusiast organisation with about 30,000 members that provides technical advice, publications and classified advertising for classic car owners. Facing roughly 500 incoming calls a day—many urgent technical and sales enquiries—and staff who were often away from their desks, the club needed a way to manage, route and monitor calls more effectively and show real‑time staff availability.

Unify implemented HiPath 3000 Revision 8 with OpenScape Office and OpenScape Office Contact Centre (including OptiClient soft phones) in a staged, managed rollout with training. The unified communications platform brought presence management, mobility, wallboard monitoring and automated call routing integrated with Outlook, eliminating “dead‑end” voicemails, improving responsiveness and productivity, and providing a scalable solution for future growth.

MG Owners Club