Case Study: Plymouth University boosts online student conversion with Unboxed

Plymouth University streamlines 10,000+ pages with Unboxed to boost student conversion

Unboxed partnered with Plymouth University to address the challenge of low online student conversion rates. The university needed a new website that provided a better user experience, with a specific focus on mobile accessibility to meet the needs of prospective students.

The solution designed and developed by Unboxed was a new website built with Ruby on Rails, which was released incrementally using an Agile approach. This included extensive user testing with students and the upskilling of the in-house team. The result was a more attractive and accessible platform that made it easier for prospective students to explore courses and take the next step, with the university already beginning to see the benefits.

Plymouth University