Case Study: Government Digital Service explores a more personalised GOV.UK app with Unboxed

Government Digital Service explores a GOV.UK app in 12 weeks with Unboxed

The Government Digital Service (GDS) sought to explore the potential benefits of developing a GOV.UK app to provide a more personalised and proactive user experience beyond what was possible on the web. They tasked Unboxed with identifying specific use cases, engaging stakeholders, and uncovering risks for future development.

Unboxed conducted user research and iterative prototyping, developing design principles centred on utility, personalisation, and ease of use. Their work identified key features like personalised notifications and a digital wallet, providing GDS with a clear vision and a confident starting point for the next phase of app development.

Government Digital Service (GDS)