Case Study: Vidyard achieves 100% lift in landing page conversions with Unbounce

Using Video to Lift Landing Page Conversion Rate by 100%

Vidyard used an Unbounce landing page to test whether video could increase sign-ups for their platform. Their challenge was to make the video the primary visitor experience and rigorously measure its effect on conversions.

They A/B tested no video, an embedded animated explainer, and a lightbox modal; the embedded video doubled conversions (6% → 12%), while the lightbox produced 9%. The win came from high-quality, concise video plus real-time analytics, proper delivery/compatibility, and VSEO/social distribution to maximize reach and measurable impact.

Vidyard