Case Study: TuneCore expands language support from 5 to 29 languages with Unbabel

TuneCore Expands Language Support from 5 to 29 Languages with Unbabel

TuneCore, a leading independent music distribution and publishing platform, needed a scalable way to support artists across 11 countries in their native languages. Its small support team struggled to handle multilingual tickets quickly and accurately, and used Unbabel’s AI-powered translation platform with Zendesk to remove language barriers and better serve its global musician community.

With Unbabel, TuneCore expanded multilingual support from 5 to 29 languages and enabled specialized English-speaking agents to manage global requests without hiring native speakers for every market. The results included same-day responses instead of waits of up to three weeks, some tickets resolved in under 30 minutes, CSAT up by 5 points in 2020, and SLA performance consistently in the high 90s.

TuneCore

Sean Daley

Director of Content and Rights Operations