Case Study: SurveyMonkey Dominates International Markets with Unbabel

How To Dominate The International Market, SurveyMonkey Style

SurveyMonkey, a provider of online survey tools, sought to expand its global footprint beyond its primarily English-speaking user base. The challenge involved adapting their product, marketing, and overall strategy for a multitude of languages, cultures, and mobile platforms without having to perform costly retrofits to their existing application. They partnered with Unbabel to navigate this complex internationalization process.

Unbabel helped SurveyMonkey implement a comprehensive strategy that included designing UI with extra space for translation, prioritizing Android development for global markets, and executing a nuanced international SEO plan. The solution was highly successful, enabling SurveyMonkey to expand from supporting one language to 17 languages and 28 currencies. This effort, supported by Unbabel, dramatically shifted their user base from 85% US users to just 55%, putting them well on their way to their goal of 25%.

SurveyMonkey

Eli Schwartz

Online Marketing Manager