Case Study: Global Electronic Components Distributor Achieves Faster Time to Market with Unbabel

Global Electronic Components Distributor Reduced Time to Market from 4 Weeks To 1 with Unbabel

Global Electronic Components Distributor, a global market leader serving 1,100+ suppliers across 27 currencies and 25 locations, needed to speed up international product launches after losing its first-mover advantage. With Unbabel, the company sought a localization approach that could preserve quality while reducing the four-week turnaround time for global market releases.

Unbabel implemented a customized machine translation engine and Post-Edited Machine Translation (PEMT), along with an in-country review process to streamline translation and editing. As a result, Global Electronic Components Distributor cut time to international markets from 4 weeks to 5 days and grew global market share by 40%, while also lowering translation costs and getting more content out with the same budget.