Case Study: Zendesk achieves reader-friendly Japanese transcreation with Ulatus

Zendesk shortens transcreation timelines with Ulatus while improving Japanese content quality

Ulatus provided transcreation services for Zendesk, a prominent software and business management company, which was looking to expand its reach in Japan. The challenge was that Zendesk's target audience had a low tolerance for complicated, literal translations and technical jargon, often discarding poorly localized blog posts. Without a pre-defined style guide, Ulatus needed to create natural, reader-friendly Japanese content that would engage prospects and convert them to leads.

Ulatus overcame these challenges by first creating sample versions to establish a customized transcreation blueprint. They assembled a skilled team of subject matter experts and utilized a proprietary terminology tool to ensure accuracy. By integrating the client's CMS with their own TMS, Ulatus enabled real-time notifications for translators, which significantly shortened the transcreation timeline without compromising quality. The solution resulted in a reader-friendly transcreation that increased readership and created an established blueprint for future projects with Zendesk.

Zendesk