Case Study: Wunderman Thompson MSC achieves 30% efficiency gains with UiPath RPA

Wunderman Thompson MSC Improves Efficiency by 30% with UiPath Enterprise RPA Platform Deployment

Wunderman Thompson MSC, a high-tech technology production company, needed to reduce the heavy manual effort involved in creating and integrating marketing experiences across multiple platforms, especially for demand-generation event management. To address this challenge, they evaluated several RPA vendors and selected UiPath Enterprise RPA Platform for automating key platform-based execution tasks.

Using the UiPath Platform, Wunderman Thompson MSC re-engineered about 30% of the targeted process for automated event and campaign management, streamlining data movement and reducing manual work. The results included a 30% increase in efficiency, a 40% reduction in processing time, and improved accuracy and quality by minimizing errors in high-risk steps.

Wunderman Thompson MSC

Lav Deep Singh

Managing Director