Case Study: Nielsen achieves 347,997 hours saved and scales digital transformation with UiPath

Nielsen Embraces RPA at Scale to Drive Digital Transformation

Nielsen, a global market research firm, needed to speed up the collection and analysis of vast amounts of data to deliver timely market intelligence across rapidly changing consumer and media ecosystems. To reduce manual back‑office work and democratize automation across its 50,000+ employees, Nielsen chose UiPath and the UiPath Enterprise RPA Platform to accelerate its digital transformation.

UiPath implemented software robots and a hybrid Center of Excellence model that recruited local RPA champions to scale automation across 20+ business units and 40+ countries. The UiPath robots automated back‑office tasks (including monitoring and automated support calls), saving an estimated 347,997 hours in 18 months and positioning Nielsen to exceed its 500,000‑hour savings goal.

Nielsen

Deborah Fassi

SVP, Transformation and Automation