Case Study: mediba boosts keyword monitoring efficiency with UiPath AI Center

mediba Uses UiPath AI Center to Manage Keywords on Popular Japanese Web Portal

mediba, part of Japan’s KDDI Group, manages the au Web Portal, which attracts more than 7 million daily visitors. To keep the portal safe and appropriate, the company needed to monitor and filter hourly keyword feeds for inappropriate or offensive terms—a tedious 24/7 process that required multiple teams and specialized know-how. mediba turned to UiPath and its AI Center to help automate this content-monitoring challenge.

Using UiPath AI Center with its existing UiPath RPA environment, mediba built an AI-assisted keyword filtering workflow in just a few months. The solution reviews top-ranking search terms, flags questionable keywords for manual review, and continuously learns from those checks. The result was a 50% improvement in monitoring efficiency, keyword analysis accuracy of 50%–60% at launch, and a reduction in staffing needs by half, with plans to expand UiPath AI into ad compliance checks as well.

mediba

Takashi Sato

BPM Unit Manager of the Technology Center