Case Study: Snowflake achieves 2.5x larger average deal sizes with Uberflip

The ABM campaign that increased the average deal size by 2.5x

Snowflake needed a better way to support its sales team with account-based marketing, especially given its long sales cycles and the need to align messaging, timing, and content for the right accounts. Working with Uberflip and other tools like 6sense, Snowflake used data-powered predictive modeling to identify the best-fit accounts and personalize the buyer journey.

Uberflip helped Snowflake create a consistent, highly targeted content experience that warmed prospects for about four weeks before sales outreach. The result was “warm calling” instead of cold calling, and the campaign increased Snowflake’s average deal size by 2.5x while improving alignment between marketing, sales, and SDR teams.

Snowflake

Hillary Carpio

Director, Account Based Marketing