Case Study: 6sense achieves a 31% increase in page views and 50% account view-through rate with Uberflip

The ABM campaign that increased page views by 31%

6sense, working with Uberflip, faced the challenge of exciting and educating prospects about its account engagement platform while moving beyond traditional lead metrics like form fills and clicks. Grace Kleaveland Kupczak, Digital Marketing and Experience Manager at 6sense, needed a scalable ABM approach that delivered personalized content to buyers at every stage of their journey.

She used a journey-based strategy with the 6sense personalizer app and Uberflip Analytics to build audience segments, enrich engagement data, and send targeted ads to personalized content destinations. The campaign drove significantly better engagement—50% account view-through rate versus a 3.4% benchmark, a 31% increase in page views, and a 14% drop in homepage bounce rate—confirming that visitors were consuming more relevant, timely content.

6sense

Grace Kleaveland Kupczak

Digital Marketing and Experience Manager