Case Study: Snowflake achieves 100% engagement and 14% more opportunity opens with Uberflip's account-level personalization

Snowflake - Customer Case Study

Snowflake’s account-based marketing team, led by Hillary Carpio, set out to break through today’s overwhelming ad noise and turn target accounts into engaged buyers. The challenge was to capture attention, build trust, drive content consumption and form fills, and ultimately accelerate deal velocity and new contracts across key personas and industries.

They deployed a one-to-one ABM approach with personalized campaign destinations, dynamic email signatures, targeted display and retargeting ads, sales-led touches (Gmail/Slack integrations) and a multi-channel nurture flow, supported by a tech stack including Bombora, Sigstr, Uberflip, Terminus, Sendoso, G2, RollWorks and Intellimize. The program achieved a 100% engagement rate, made opportunities 14% more likely to open, strengthened sales–marketing alignment, and delivered measurable improvements in engagement and pipeline velocity.

Snowflake

Hillary Carpio

Director, Account Based Marketing