Case Study: Snowflake achieves 3x larger deal sizes with Uberflip

How Snowflake increased their deal size by 3x with ABM

Snowflake, the cloud data platform, wanted to create more personalized account-based marketing experiences and better educate target buyers, but needed a way to scale tailored content for specific accounts, groups, and decision-makers. By using Uberflip’s sales enablement tools and personalized content streams, Snowflake aimed to improve engagement, increase content consumption, and support its ABM efforts.

Uberflip helped Snowflake quickly build customized content experiences and integrate audience signals like intent and behavioral data. The results were strong: Snowflake engaged 100% of its 1,500 target accounts, identified 300 accounts driving over half of content consumption, and saw higher engagement and click-through rates, with conversion rates improving across the funnel. Snowflake also increased deal size by 3x and successfully won a top target account that had shown no prior traction.

Snowflake

Daniel Day

Senior Manager of Account-Based Marketing