Case Study: Snowflake achieves 3X increase in deal size with Uberflip's ABM solution

How a Software Company Landed their Top Target Account using Uberflip and Terminus

Snowflake, a cloud data warehousing company, needed a way to enable account-based marketing (ABM), personalize outreach for AEs and BDRs, and give marketing control and visibility over the content journey. They sought a tool to scale tailored experiences and measure content effectiveness across sales and marketing teams.

Using Uberflip, Snowflake created personalized ABM streams and delivered them via targeted Terminus and LinkedIn ads and Sigstr banners, with integrations into Marketo, Terminus, and Engagio. The platform was widely adopted by BDR and field teams and drove rapid results: personalized streams built in ~10 minutes, 100% engagement across 1,200 ABM streams, 50% of consumption from 1:1 campaigns, and accounts engaging with ABM streams showing 3x larger deal size.

Snowflake

Daniel Day

Senior Manager of Account-Based Marketing