Case Study: Sephora Boosts Local Visibility and Store Traffic with Uberall

Sephora Attracts Customers Online With Glammed-Up Listings Presence

Sephora DE, the German branch of the global beauty retailer Sephora, needed to strengthen its local online presence when pandemic restrictions limited in-store shopping. To keep customers finding its stores and services, Sephora turned to Uberall’s Listings Management and Review Management tools to improve visibility, accuracy, and engagement across local search and directory platforms.

Using Uberall, Sephora DE updated store listings, shared local promotions and event content, and communicated store-specific information more consistently across Google and other directories. The result was a stronger omnichannel presence and measurable growth, including a 33% increase in direction clicks, a 137% increase in search views, and a 149% increase in direct queries.

Sephora

Anna Gruhn

Retail Area Manager