Case Study: Samsung boosts Olympic team engagement with UAMASTER Digital Agency

Samsung drives 121,283 website visits with UAMASTER

Samsung tasked its digital agency, UAMASTER, with a dual challenge: to engage Ukrainians in supporting their national Olympic team and to raise awareness for the release of the new Galaxy S7 and S7 edge smartphones. The specific problem was that Ukrainian Olympians, while being world stars, were still relatively unknown in their own country, making it difficult to inspire local support and integrate the product announcement in a native way.

UAMASTER created a digital campaign that compared the Olympians' physical capabilities to the smartphone's features via a promotional website. They included a poster constructor for users to create and share support messages on social media, with an incentive to win a phone. This solution achieved significant results for Samsung, including over 121,000 website visits and 3,135 social shares, with an average time on site of over five minutes.

Samsung