Case Study: Samsung boosts youth engagement with a gamified website by UAMASTER Digital Agency

Samsung boosts youth engagement with UAMASTER through Monatik dance website and Galaxy A7 giveaway

The customer, Samsung, a leading global technology manufacturer, sought to attract a young audience to its new Galaxy A7 smartphone. They engaged the vendor, UAMASTER Digital Agency, to develop a bright and emotional website that would highlight the phone's camera and sound features at an affordable price.

UAMASTER developed an interactive website featuring a collaboration with singer Monatik. The solution included a gamified function allowing users to create and share their own dance video with Monatik for a chance to win a phone. This approach, combined with dynamic design and animation, provided a WOW-effect and unrivaled user experience. The vendor, UAMASTER, successfully met the client's goal of boosting youth engagement with the brand.

Samsung