Case Study: India’s largest commercial bank transforms daily banking on WhatsApp with Twixor

How Twixor Handled 4M+ Conversations for a Multinational Public Sector Bank & Helped to Transform Daily Banking Operations Securely via WhatsApp

The largest commercial bank in India, with a vast global customer base, sought to transform its daily banking operations by moving services to WhatsApp. The bank needed to automate numerous processes like handling account statements and loan queries, requiring secure, real-time, and API-driven bots that could scale for millions of users without compromising security. They partnered with Twixor to develop a customized solution.

Twixor implemented a secure, AI and NLP-powered virtual assistant on WhatsApp that authenticated users without requiring login credentials. The solution included numerous API-driven use cases and a scalable campaign module to handle high volumes of user interactions and marketing outreach. This resulted in Twixor successfully handling over 4 million conversations, reaching 800,000 users per day in campaigns, and achieving an 18% lead-to-sales conversion rate for the bank.