Case Study: a multinational healthcare group achieves 40% appointment booking conversion with Twixor's conversational AI chatbots

A Dubai-based Healthcare Provider Acquires a 40% Conversion Rate in Appointment Booking for a year by Leveraging Conversational AI Chatbots

A multinational healthcare group sought to transform its patient onboarding process by implementing a custom, omnichannel appointment booking system on WhatsApp. The organization needed a solution that supported both Arabic and English, integrated live agent support, and could handle bookings via live location sharing. They partnered with vendor Twixor to address this challenge and develop a comprehensive conversational AI chatbot.

Twixor built a customized journey flow that managed variables like location, doctor availability, and patient status. The solution included a campaign builder to drive bookings and a real-time analytical dashboard for tracking performance. This implementation by Twixor led to a significant 40% conversion rate for appointment bookings, resulting in over 146,000 total bookings and an average of 90,000 AED in bookings per day.