Case Study: Twitter achieves 72% cost savings and rapid global voice provisioning with Twilio Elastic SIP Trunking

Twitter Taps Twilio for Instant Global Voice Connectivity

Twitter, the global social networking platform with roughly 3,800 employees and more than 310 million daily users, needed a faster, more cost‑effective way to provision office phone networks as it expanded internationally. Rapid growth exposed the operational strain of coordinating local carriers, regulatory hurdles, hardware installs, and frequent travel to stand up voice services in new offices.

By adopting Twilio Elastic SIP Trunking, Twitter moved to virtual, API‑driven provisioning that bypassed much of the local‑carrier overhead, enabling remote deployments and faster office rollouts. The change connected 35+ offices worldwide, cut costs by 72% versus legacy carriers, reduced travel for engineers, and allowed the team to deliver voice services more quickly and efficiently.

Twitter

Steven Platt

Systems Engineer