Case Study: Salesloft achieves more personalized sales engagement with Twilio

SalesLoft makes sales more personal with Twilio

Salesloft needed a way to make sales outreach more personal and effective while replacing disconnected point solutions with a single, scalable sales engagement platform. Using Twilio’s Voice API, Salesloft built an internal dialer that let reps call from inside the app or browser and connect voice with the rest of their sales workflow.

Twilio helped Salesloft turn that dialer into a core product with features like LocalDial, Custom Caller ID, call recording, sentiment tracking, and Voice Insights. The impact has been significant: dialer usage grew 4x in a year, and Salesloft reports 2x user base growth and a 36% increase in opportunities created.

Salesloft

Bryan Hill

Product Manager