Case Study: Salesforce achieves instant collection of 19,000 survey responses with Twilio SMS

Salesforce Instantly Collects 19,000 Survey Responses

Salesforce, a leading cloud CRM company, needed a fast way to collect audience votes at Dreamforce 2009, where 19,000 attendees walked the expo hall. With only weeks to add an “audience choice” category for the Appy Awards, they faced the challenge of building an SMS-based survey that could be developed quickly, integrate with existing systems, and tally results in real time without dealing with carriers or short codes.

Salesforce used Twilio SMS combined with the Force.com platform to build the voting app in a matter of hours using familiar tools and a simple HTTP/XML API. The solution scaled reliably for the event, captured and tallied votes from all 19,000 participants, and sent real-time SMS confirmations—delivering rapid deployment, seamless integration, and immediate results.

Salesforce

Tom Wong

Vice president and Dreamforce Chairman