Case Study: Dell achieves 50x ROAS with tvScientific Performance TV

Dell drives 50x ROAS with tvScientific

Dell, a well-known technology leader, needed its media investments to deliver measurable outcomes and drive efficient sales rather than just build awareness. The company partnered with tvScientific to implement a performance-driven strategy for Connected TV (CTV) that could provide top-funnel reach with bottom-funnel accountability.

tvScientific used its AI platform to analyze thousands of variables in real-time, optimizing Dell's CTV campaigns toward its goals. The solution delivered a 50x return on ad spend (ROAS), drove 56% of its new customer acquisition from the channel, and proved a 27% always-on incrementality rate, making Performance TV a core part of Dell's marketing mix.

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