Case Study: AAA strengthens PR strategy and speed with TVEyes

AAA saves hours each week with TVEyes

AAA, a major motor club and insurance provider, faced a challenge in tracking its media coverage and measuring PR performance. Without the right tools, these tasks were time-consuming and difficult to scale for its communications team. The vendor TVEyes provided a media monitoring service to address this.

TVEyes implemented its platform to track coverage across TV, radio, podcasts, and online video. The solution automated media tracking, saving the team hours each week and enabling smarter, data-backed strategy and rapid crisis response. TVEyes helped transform AAA's communications function into a more respected and visible operation with the data to prove its impact.

AAA