Case Study: Samsung improves online shopping experience with Turum-burum website redesign

Samsung redesigns its Ukraine store with Turum-burum to boost conversion and streamline checkout

The customer Samsung required a website redesign for its official Ukrainian online store, adhering to strict brand guidelines while needing to optimize the user experience for processes like offline credit purchases and warranty claims. The vendor Turum-burum was engaged to address this challenge and convey the benefits of purchasing from the official site over competitors.

Turum-burum implemented a comprehensive solution that included a usability audit, offline interviews, creating user personas, and designing a new mobile-first interface with streamlined features like a pop-up shopping cart. The vendor's work successfully simplified the ordering process and enhanced the overall user journey for the Samsung website.

Samsung