Case Study: Lenovo boosts website conversion with Turum-burum UX audit and CRO optimization

Lenovo boosts conversion 4x with Turum-burum

Lenovo, a global technology company, sought to finalize its website to move beyond branding and actively drive sales. To address this challenge, they engaged the vendor Turum-burum for a comprehensive UX audit and conversion rate optimization services.

Turum-burum conducted an in-depth audit, providing 50 hypotheses and a detailed optimization roadmap. Key recommendations included redesigning call-to-actions, streamlining the catalog navigation, repositioning the buy button for mobile users, and making financing terms more transparent. Following the implementation of these changes, Turum-burum helped Lenovo achieve a fourfold increase in conversion rate, a 46% decrease in bounce rate, and a 34% decrease in exit rate.

Lenovo