Case Study: 8x8 closes $1M+ in new revenue with Turtl

8x8 closes $1M+ with Turtl

8x8, a global communications company, sought to enhance its partner program by improving the efficiency and effectiveness of its sales content. Their challenge was a lack of content intelligence; generic PDFs failed to engage prospects, leading to missed revenue opportunities and unpredictable conversions. To address this, 8x8 partnered with the vendor Turtl to implement a smarter content solution.

Using Turtl's platform, 8x8 introduced an intent-driven personalization strategy. The solution automated content production and used first-party intent data to create hundreds of tailored documents, enabling partners to target the right prospects with the right content. This approach delivered monumental results for 8x8, including over $1 million in closed pipeline and a 100% increase in their SQL to Closed Won conversion rate. Turtl also helped 8x8 drastically reduce content production time and costs while significantly increasing email engagement.

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