Case Study: HMI Performance Incentives achieves 91% faster claims submission and 44% more claim activity with Tungsten Automation

HMI Performance Incentives Drives Loyalty Program Engagement with an Easy Claims Process

HMI Performance Incentives, a Boston-area leader in B2B sales and customer incentive programs, faced low engagement in its Polyglass rewards program because submitting proof-of-purchase was slow and cumbersome—contractors had to scan invoices, upload files, and manually re-key product and invoice data, creating friction that discouraged participation.

HMI launched Snap2Claim, integrating Kofax TotalAgility with a mobile photo-based claims flow (deployed with Document Imaging Group and Data Capture Group) to automatically OCR and map invoice data. The change cut average submission time from 4 minutes to 20 seconds (91% faster), doubled enrolled contractors, increased claims activity 44%, expanded captured data points from 4 to 8, and lifted revenues attributed to rewards customers by 90% (a 15-fold year‑over‑year increase).

HMI Performance Incentives

Lincoln Smith

Chief Strategy Officer