Case Study: HGTV achieves $1M+ in marketing savings with Tubular Labs

HGTV saves $1M+ in marketing costs with Tubular Labs

HGTV needed to organically reach Millennial audiences and grow their younger subscriber base without using any paid media. To meet this challenge, they turned to Tubular Labs and its data analytics service.

Using Tubular data, HGTV discovered DIY was the top home and garden topic of interest for Millennials. This insight shaped their content strategy, leading to the launch of the "Handmade" YouTube channel and successful influencer partnerships. Tubular helped HGTV save an estimated $1 million+ in marketing costs and successfully engage a younger demographic, with 88% of their new fan base being under 35 years old.

HGTV