Case Study: Leading Communication Company doubles conversions with TTEC digital sales strategy

Telecom Doubles Conversions With Digital Sales Strategy

TTEC helped the Leading Communication Company address gaps in its digital capabilities as telecommunications in Mexico became increasingly digital-first. The company wanted to turn growing demand for digital services into consistent sales volume, but needed better visibility into customer interactions and a more effective digital sales approach, including support from TTEC’s Revana AQ360 search-to-sales technology suite.

TTEC implemented 360-degree customer journey tracking, a digital media assessment, and specialized omnichannel sales training to improve targeting and follow-up. The results were strong: qualified sales leads increased 66% in the first 10 weeks, cost per lead dropped 40%, pre-sales conversion rates rose from 4.7% to 18%, install rates increased 38%, and handle times fell 27% for voice and more than 34% for chat.