Case Study: Social Media Company grows SMB advertising success with TTEC

Social Media Company - Customer Case Study

TTEC worked with a global Social Media Company that saw an opportunity in the underserved small-and-medium-sized business (SMB) market. The customer needed a better way to generate demand and support SMB advertisers, who often lacked the budget or expertise to build effective online advertising campaigns.

TTEC developed a tailored inbound/outbound sales and customer acquisition program that combined lead generation, nurturing, qualification, and ongoing marketing consulting. The solution included a 30-day educational program, demographic analysis, complete ad campaign setup, and click-to-chat support. The result was a 15% drop in SMB customer churn in six months, a 2x increase in the percentage of prospects contacted in one year, and 36% of qualified leads converting to sales, with the program growing more than tenfold over two years.