Case Study: Retail and eCommerce Company boosts sales and cuts acquisition costs with TTEC's targeted online ad optimization

Retail and eCommerce Company - Customer Case Study

TTEC worked with a Retail and eCommerce Company that had achieved early success with Google AdWords but had since hit a sales plateau. The customer needed to reach new buyers without increasing acquisition costs, and was looking for a more effective way to optimize its online advertising.

TTEC developed a highly targeted keyword portfolio and optimized search campaigns using Google’s ad network and related tools, including customized content-network ads and Placement Performance Report analysis. With TTEC’s approach, the company saw a 15% increase in sales and a 13% decrease in cost-per-acquisition, while improving performance across the content network.