Case Study: Progrexion achieves 221% mobile sales growth with TTEC

Progrexion - Customer Case Study

Progrexion, the consumer advocacy network behind brands like LexingtonLaw.com and CreditRepair.com, was looking for a better way to drive sales from mobile. Working with TTEC, they used mobile search, display, in-app advertising, and click-to-call extensions to improve lead generation, but early results showed mobile leads were converting at a much lower rate than desktop.

TTEC analyzed the mobile customer experience and adjusted the campaign with more educational call scripting, smarter call routing to better-trained associates, and improved attribution across channels. These changes led to a 221% year-over-year increase in mobile sales, mobile reaching 15.2% of total sales, contact center conversion rates more than doubling, and cost per sale falling 28% versus comparable desktop traffic.

Progrexion