Case Study: Leading Internet Search Company achieves $1B annual advertising revenue with TTEC

Leading Internet Search Company - Customer Case Study

TTEC worked with a leading Internet search company that wanted to tap the huge but challenging small- and medium-sized business (SMB) market. The customer needed a way to help SMB advertisers overcome limited time, skills, and confidence so they could successfully create and run online advertising campaigns.

TTEC designed and implemented a full SMB onboarding and support program, combining data analysis, predictive modeling, digital marketing outreach, 30-day onboarding, training, personalized consulting, custom ad development, and weekly coaching calls. The program produced 100,000 self-sufficient advertisers in the first year, generated $400 million in revenue in two years, and now contributes $1 billion annually, with around 1.8 million contacts served across North America, Brazil, and EMEA.