Case Study: Healthcare Providing Company achieves 56% sales increase with TTEC holistic media program

Healthcare Providing Company - Customer Case Study

TTEC worked with a leading Healthcare Providing Company, a healthcare insurer facing intensifying competition from healthcare reform, exchange shopping, and new market entrants. The customer needed to drive more enrollments from the same marketing spend across multiple lines of business, including families and individuals under 65, Medicare, and small businesses.

TTEC implemented a holistic digital media program using mobile, display, email, and dynamic retargeting, supported by data analysis and campaign optimization. The solution increased lead volume by 150% and boosted enrollments by 56%, while reducing year-over-year cost per enrollment by 12%.