Case Study: Healthcare Company boosts employee wellness engagement with TTEC

Healthcare Company - Customer Case Study

Healthcare Company wanted to create a wellness program for employers using its health plans, but first needed to prove the concept internally with its own employees. TTEC partnered with the healthcare insurance provider to develop a data-driven engagement program that could personalize wellness messaging while still respecting privacy concerns.

TTEC’s analytics team integrated 16 disconnected data repositories into a centralized source, segmented employees by demographics and behavior, and delivered targeted wellness content through a flexible technology platform. The pilot achieved an 80–90% email open rate, and the rollout to a telecom customer with more than 40,000 employees delivered 40% participation, helping Healthcare Company expand the model to other clients.