Case Study: Global Internet Company achieves stronger SMB agency relationships with TTEC

Global Internet Company - Customer Case Study

Global Internet Company partnered with TTEC to strengthen relationships with SMB advertising agencies and help them better navigate online advertising. The company needed support finding, engaging, and managing agency relationships, as well as the expertise to advise agencies on campaign strategy, optimization, and budget planning.

TTEC deployed 60 sales associates, campaign tools like “The Smart Calc,” and one-to-many video presentations to act as a one-stop shop for agency support and ad planning. As a result, TTEC now manages $1 billion in agency revenue for the client, has generated $237 million in annual revenue from 3,600 agencies, and helped create stronger relationships with SMB agencies and their customers.