Case Study: Fortune 500 Logistics Company achieves 25% efficiency gains with TTEC's advanced customer intelligence insights

Fortune 500 Logistics Company - Customer Case Study

TTEC helped a Fortune 500 Logistics Company improve outreach to small and medium-sized business (SMB) customers, a segment that is often time-strapped and difficult to engage. The company needed a better way to collect, segment, and analyze large volumes of customer data so it could identify new delivery-service opportunities and contract changes that would resonate with SMB buyers.

TTEC implemented a customized sales engine using its Revana Analytic Multichannel Platform (RAMP), enhanced with data science, hyper-segmentation, and propensity modeling. By analyzing more than 20,000 data variables, TTEC helped the client prioritize high-value accounts and likely buyers, leading to more accounts signed, higher average revenue per account, a 25%+ efficiency gain in leads-to-conversion, and a 150%+ increase in incremental revenue versus accounts prioritized with traditional models.