Case Study: Financial Service Company boosts credit card rewards performance with TTEC offer optimization

Financial Service Company - Customer Case Study

Financial Service Company partnered with TTEC after launching a co-branded rewards credit card with a national bank and gaining millions of new members. As the program matured, the company wanted to move beyond a “one size fits all” marketing approach and better optimize its biggest spending lever: bonus rewards offers for card customers.

TTEC built an offer optimization solution that combined prior campaign results, behavioral models, and mathematical optimization to determine the best incentive for each customer segment under varying goals and budget constraints. The tool can evaluate millions of offer scenarios to maximize sales, profitability, or both, and it significantly improved campaign performance while reducing campaign design turnaround time and making forecasts more accurate.