Case Study: DoubleClick boosts click-to-conversion and lowers CPA with TTEC and DoubleClick Search

Electronics Marketplace Converts Searchers Into Customers

DoubleClick, an electronics eCommerce marketplace, needed a better way to optimize paid search, display, and conversion rates across a catalog of more than 400,000 SKUs. Working with TTEC, the team wanted to improve the customer journey from SKU-based search through purchase while reducing the manual effort required to manage campaigns.

TTEC implemented inventory keyword campaigns in DoubleClick Search, using optimized Merchant Center feeds, dynamic templates, and automated bid rules to keep ads aligned with live inventory and pricing. The result was a 52% increase in click-to-conversion rate, a 28% lower cost-per-acquisition, and roughly a 3:1 revenue-to-ad-spend ratio, while saving about six hours of manual work each week.

DoubleClick