Case Study: Communications, Media and Technology Company achieves $1.5 Billion in annual revenue with TTEC

Communications, Media and Technology Company - Customer Case Study

Communications, Media and Technology Company worked with **TTEC** to expand into the small-to-medium-sized business (SMB) market and improve customer acquisition and retention. The customer needed a way to generate more sales, increase spending from existing accounts, and better reach SMB prospects across multiple channels, including sales, digital marketing, lead generation, and analytics.

**TTEC** designed, delivered, and managed a multichannel sales and marketing program that used customer segmentation, email campaign analysis, targeted touchplans, and regional pricing strategies to personalize outreach. The solution drove **$1.5 billion in annual revenue**, a **45% increase** in sales, a **91% increase** in phone/device upgrades, and **58% of contacts closed in one call**, while email open rates reached **47%**—well above the telecom average.